The Low-Hanging Fruit of Automation

When I look at how administrative professionals are using AI, it’s only scratching the surface of what it can do. They are mostly using it for augmentation, to make things better, faster, prettier, cleaner. They’re asking AI tools like ChatGPT to write emails, polish copy, or brainstorm ideas. That’s great. But the next step, and the one that will truly move the needle for your workload and your career, is automation.
Automation isn’t the future. It’s the now. And the best part? The low-hanging fruit is everywhere. 🍓

From Augmentation to Automation

AI for augmentation is about assistance. AI for automation is about liberation.
Augmentation helps you do the task better. Automation helps you not do it at all — or at least not manually.

Think of it this way:
When you use AI to draft an email, that’s augmentation.
When you set up a flow that drafts, sends, and files that email automatically when a meeting is booked, that’s automation.
Both are powerful, but one scales the quality of your output. The other scales you.

Why Automation Matters So Much for Administrative Professionals

Let’s talk reality. EAs, office managers, and admin professionals are under more pressure than ever with more stakeholders, more tools, more responsibilities, and fewer boundaries. Every quarter, the expectation bar gets raised.
But here’s the truth: you can’t “work harder” your way out of this anymore. You need to work smarter and smarter means automating.

By automating elements of your day-to-day processes, you:
Free up brain space for the strategic work your execs actually need from you.
Create measurable impact by saving time and money and you can prove it.
Scale your role to handle increasing demands without burning out.
This isn’t just about efficiency, it’s about future-proofing your career. Automation is what separates an overloaded assistant from a strategic operations partner.

AI + Automation: A Powerful Duo

AI isn’t just the tool that helps you build automation, it’s the tool that can live inside it.

Imagine:
An AI that categorizes your incoming emails, labels newsletters “To Read,” and summarizes key updates automatically.
A workflow that generates meeting notes, identifies action items, and updates your tracker in seconds.
A system that notices when a deadline is missed and pings you before it becomes a problem.
That’s not science fiction. It’s Tuesday afternoon when you’ve learned the basics of automation platforms like Power Automate, Zapier, or Google Apps Script.

And with the rise of tools like Microsoft Copilot and Gemini, automation isn’t just mechanical — it’s becoming intelligent. AI can now make decisions within your automations: “If this email is urgent, forward it; if not, archive it.” That’s not replacing you. That’s supporting you.

The Low-Hanging Fruit: Start Small, Scale Fast

You don’t need to be a developer. You just need to start.

Here are three examples of where most assistants can win today:
Inbox triage – Automatically label newsletters, file receipts, or forward specific emails.
Meeting prep – Generate agendas and pull key documents when a meeting is added to the calendar.
Task tracking – Auto-update a dashboard or Notion board when a project milestone is hit.
Each of these takes minutes to set up but saves hours every week.

Ready to Go from “AI Curious” to “AI Confident”?

If this resonates, you’re not alone. Thousands of assistants are realizing that automation is their next power move — and they’re learning how to make it work now.
That’s exactly what we’re diving into at the AI for EAs: Virtual Summit on October 29. I’ll be leading a live session — “How To Get Started With Automation” — where I’ll show you three practical examples of automations every EA can use, plus how AI fits into the mix.

👉 Reserve your spot for the AI for EAs Virtual Summit (You’ll leave with real-world tactics you can use the next day.)

Want to Take It Further?

If you’re ready to build your own system — a personal dashboard that keeps you one step ahead of your exec — come join one of our HQ Live: Build Your Admin Dashboard sessions.

We’ll help you design a personalized workspace in Google, Microsoft, or Notion, so you can track, automate, and visualize your workload like a pro.

👉 Join our next dashboard workshop (Premium HQ members only — free trial available.)

Final Word

Automation isn’t about replacing what you do. It’s about elevating how you do it.
Start with the low-hanging fruit. Then, keep climbing. Because the assistants who automate now? They’re the ones leading tomorrow.

One Year Anniversary

It’s our birthday but we have a present for you! Presents actually!

As part of our celebrations of The Officials turning one this month we have decided to throw tradition out the window and bring the gifts to you!

We will be releasing several gifts of sneak peek access to some of our most popular courses. Set a reminder and come back on different days to find out more.

Continue reading It’s our birthday but we have a present for you! Presents actually!
Culture Course Blog

Course: Organizational Culture, Community + Inclusion

We’ve all seen it. The effects of toxic culture. You feel demotivated and disconnected from the purpose of your work. You want to be anywhere else and working on anything else.


About half of job seekers cite company culture as very important when choosing to apply to a company. This is because we like to feel useful, to feel there is purpose to our work and that our colleagues and leaders share our values.

We’ve teamed up with Christie Arias of Elite Assisting to talk all things culture and why admins and assistants are primely placed to effect the culture of a company.

This course is for you if you…

  • Enjoy the people side of any admin and assistant role
  • Want to make your organization a safe and comfortable place for all employees
  • Want to be a leader in culture
  • Are looking for initiatives and programs to promote culture as well as support equality, diversity and inclusion
  • Looking to diversify your skills and gain the respect of your leadership team
  • Desire to increase employee retention and elevate your organization as a desirable employer
Continue reading Course: Organizational Culture, Community + Inclusion
Goal Setting and Performance Reviews Owning Your Career Development as an Admin Course Banner

Course: Goal Setting and Performance Reviews: Owning your Career Development as an Admin

Performance reviews can be sources of fear, frustration, and last minute scrambling for many Administrative professionals. Not after this course! We will help you plan and execute a highly impactful review cycle. Most importantly you will walk away knowing how to properly tell the story of your personal accomplishments and the value you bring to your organization. After this course, you will be ready to better advocate for your future growth as an Administrative professional.

Introducing our new course, Goal Setting and Performance Reviews: Owning your Career Development as an Admin with guest instructor the one and only Jillian Hufnagel. She is going to help you find your confidence during an appraisal through preparation.

This course is right for you if:

  • Want to plan and execute a highly impactful review cycle
  • Looking to learn how to survey your leader to create alignment and shared understanding
  • Want to learn how to set and track SMART goals that align to your leader(s), team(s) and company
  • Find yourself lost in your career journey and need help to lead yourself thru the next phase of your journey as an Admin 
  • Want to feel more confident during the 1:1s with your leader
Continue reading Course: Goal Setting and Performance Reviews: Owning your Career Development as an Admin

Notion: Harnessing the Power of Knowledge Course

Where are you filing your notes? Multiple notebooks? OneNote? Evernote? Does your company have a shared, collaborative repository for collective knowledge in the company? A Single Source of Truth otherwise known as a SSOT? No? Not sure. Let’s talk.

Notion allows you to create, collect and collaborate all in one single workspace. International EA and Notion whiz, Laura Johnston (Officials Member and force behind The Assistant’s Handbook) will walk you through this powerful tool and show you why it’s an assistant’s best friend.

Continue reading Notion: Harnessing the Power of Knowledge Course
Notion Webinar Blog Banner

Free Webinar: Notion for Task Management

I’ve been speaking nonstop with assistants since we went into lockdown here at The Officials HQ and everyone has tech on their minds. There have never been so many assistants working from home and it is pushing all this tech right to the front of your minds. 

One question that caused a big reaction was ”How do you track your day to day?” The tech savvy Laura Johnston of The Assistant’s Handbook (and an Official!) told us all about Notion, and we were hooked! So we teamed up with her to bring you our next course Notion: Harnessing the Power of Knowledge which will be released next week. Read more about this powerful and collaborative tool with the potential of becoming your new best friend.

Continue reading Free Webinar: Notion for Task Management