4 women in neutral tones crowded around a laptop in an office. They are assistants working together.

Redefining the Admin Role: How Assistants Can Elevate Their Profession and Drive Industry Change

Let’s explore one of the biggest trends in the admin industry—an issue that is holding many professionals back. Despite their essential roles, administrative professionals often struggle to gain the recognition they deserve, leading to missed opportunities for growth and development. By addressing this trend, we can better understand the importance of valuing and empowering administrative staff to enhance their impact within organizations.

The solution? Admins themselves must take ownership of their value and communicate it effectively. When more administrative professionals learn to articulate their worth in business terms, they not only elevate their own careers but also create a lasting ripple effect that transforms the industry as a whole.


The Problem: Why the Admin Role is Undervalued

Lack of Visibility – Many administrative tasks happen behind the scenes, making it difficult for executives and colleagues to fully grasp their impact. If work isn’t directly tied to revenue generation, it’s often seen as a “nice-to-have” rather than an essential function.

Leaders Struggle to Define Admin Value – Executives are experts in justifying their own value, but they often lack the language or perspective to advocate for administrative professionals. Without clear articulation, admins risk being undervalued, underpaid, or overlooked for advancement.

Admins Aren’t Trained to Speak in Business Terms – Administrative professionals aren’t typically taught how to frame their responsibilities in terms of business outcomes, such as efficiency, cost savings, retention, or profitability. Without this skill, their work is often described in vague or task-based terms, making it harder to justify raises, promotions, and respect.

The Industry-Wide Impact – If admins don’t take control of the narrative around their roles, the industry as a whole will continue to face challenges in recognition, compensation, and career progression.


Why Admins Must Take the Lead in Changing the Narrative

Career Advancement – When you can clearly define your impact in business terms, you increase your chances of earning promotions, pay raises, and new job opportunities.

Professional Confidence – Understanding your value gives you the confidence to advocate for yourself in performance reviews, interviews, and networking situations.

Industry-Wide Change – When a critical mass of administrative professionals begins speaking in value-driven terms, companies will start hiring, compensating, and promoting assistants differently.

Improved Leadership Relations – Executives and managers will develop a clearer understanding of an admin’s strategic role, leading to stronger working relationships and greater professional respect.


The Framework: How to Define & Communicate Your Value

Shifting the way you talk about your role starts with a strategic approach. Instead of listing tasks, administrative professionals need to present their work in a way that demonstrates its impact on the business. Here’s how:

Step 1: Adopt a Business Mindset

Think of yourself as a consultant within your company. Consultants don’t just complete tasks—they solve business problems and drive efficiency. By viewing yourself in this way, you gain more control over how you position yourself and the work you do.

One of the biggest mindset shifts is realizing that you have a say in what services you provide. Defining the scope of your role helps you set professional boundaries, preventing burnout and ensuring that your work aligns with business goals.

Step 2: Identify & Define Your Services

Start by reviewing your job description and breaking it down into distinct services. Many job ads now categorize responsibilities by service area—something you can use to your advantage when refining your own role.

For example, consider this job listing:

  • “Managing executive calendars and correspondence with key stakeholders.”
  • “Booking travel, managing expenses, and handling event logistics.”

These broad responsibilities can be categorized as:

  • Calendar & Email Management
  • Travel & Expense Management
  • Event Planning & Coordination

Instead of listing tasks, describe these as services that add value to the company.

Step 3: Use the Value-Based Formula

To effectively communicate your impact, use this simple formula:

What you do + Who you do it for + The business value it brings

Instead of saying, “Manage executive calendars and scheduling,” you can frame it as:

“Optimize executive schedules to maximize productivity, minimize conflicts, and ensure seamless coordination with key stakeholders—driving efficiency and strategic decision-making.”

This approach helps shift the perception of administrative work from task-based to strategic.


Turning Individual Action into Industry-Wide Change

When individual administrative professionals start articulating their value more effectively, it creates a ripple effect across the industry. Here’s how:

Improve Your Resume & Job Applications

If every assistant started presenting their responsibilities as business-driven services, hiring managers would begin to expect—and respect—this language. Use your resume and LinkedIn profile to reinforce this shift. Clearly articulate how your work supports business goals, rather than listing generic admin duties.

Transform Performance Reviews

Many assistants dread performance reviews because they rely on their executives to recognize their contributions. Instead of hoping for acknowledgment, prepare a case for your value. Present your achievements in a way that ties them directly to company success. For example:

“Organized team events throughout the year.”
“Planned and executed team events that improved employee engagement, reduced turnover, and strengthened cross-functional collaboration.”

This framing makes it clear that your work has a measurable business impact.

Encourage Corporate Training Programs

Companies that invest in admin training programs often see improved retention and efficiency. If your organization has multiple admins, advocating for professional development opportunities (like those offered by The Officials) can create a company-wide shift in how admins are perceived and valued.


Resources & Tools to Help You

Regularly Review Job Listings & Admin Profiles

More companies are now structuring job descriptions by breaking down responsibilities into clearly defined services. Reviewing these postings can help you refine how you describe your own work.

  • Optimize Your Job Description: Look for patterns in job ads to improve the way you frame your role on your resume, LinkedIn, and performance reviews.
  • Benchmark Against Other Admins: Review how other assistants describe their roles to strengthen your own positioning.

Leverage AI for Better Value Articulation

AI tools like ChatGPT can help you:

  • Refine your job descriptions
  • Reword responsibilities into value-driven statements
  • Identify key business benefits of your services

Additional Resources

  • Lynn Walder’s Title Recalibration Initiative – Full of structured and highly detailed job description documents for administrative professionals, this resource can help you identify services in your role and wording to help define them and the all important value.
  • The Officials Goal Setting and Performance Review Course – Led by the talented Jillian Huffnagel, this course is the perfect resource to help you better articulate your value.
  • The Officials Mentorship Programs – If you feel you need some one-on-one help to define your services whether you are updating your resume/CV or preparing for a performance review, then our mentorship program is just the thing.

Conclusion

Change starts with individual action—when administrative professionals redefine their own roles, the entire industry benefits. By learning to articulate your impact, you elevate your own career while paving the way for future generations of administrative professionals.

Tech Hack – The Game-Changing Tool that Makes Client Work and Time Tracking Easier for Virtual Assistants

An illustrated black and white line drawing of a web browser window. Colorful abstract shapes float in the background. Showcasing Kirmada the organizational tool for Virtual Assistants.

Please note this page may contain affiliate links that support us to do what we do best. We only partner with products and services we love. You can read our Affiliate Disclaimer for more information.

May 8 @ 5:00 PM 6:00 PM BST

The Game-Changing Tool that Makes Client Work and Time Tracking Easier for Virtual Assistants

Please note this page may contain affiliate links that support us to do what we do best. We only partner with products and services we love. You can read our Affiliate Disclaimer for more information.

If you’re a virtual assistant juggling multiple clients, switching between tasks, and manually tracking your hours — this one’s for you.

In this event, you’ll learn how one simple tool, Kirmada, can help you organize client workspacestrack your time automatically, and make invoicing a whole lot easier. You’ll see a live demo of how this browser is designed to simplify the way virtual assistants work, so you can stay focused and get paid for every minute.

Special guest: Adam Engberg, Co-Founder + Product Development Lead at Kirmada

Prep for the event:
You are welcome to signup for Kirmada ahead of the event to follow along and use code VAVAVOOM for a 30 day free trial.

This is a FREE webinar open to all. Please note, our content is tailored for administrative professionals but all are welcome.

Virtual Assistant Scholarship Offer

Sponsored by Kirmada

We know that starting your own Virtual Assistant business can be both exciting and daunting. That’s why we’re thrilled to partner with Kirmada to offer a special scholarship designed specifically to support and empower VAs like you, who are either just planning out their VA business or have recently embarked on this exciting journey.

Tech Hack – Formidable Efficiency: Smart Data Capture with Microsoft and Google Forms

Please note this page may contain affiliate links that support us to do what we do best. We only partner with products and services we love. You can read our Affiliate Disclaimer for more information.

April 3 @ 5:00 PM 6:00 PM BST

Are you an administrative professional looking for ways to streamline your work, collect data efficiently, and improve productivity? Microsoft Forms and Google Forms are game-changing tools that allow you to create surveys, quizzes, and forms in minutes—without any technical expertise.

Join us for an exclusive, free webinar where we’ll demonstrate how these powerful tools can make your life easier. Whether you’re gathering feedback, managing event registrations, or automating processes, Microsoft and Google Forms are must-haves in your admin toolkit!

What You’ll Learn:

  • How to quickly create and customize forms and surveys in Microsoft and Google Forms
  • Real-world examples tailored to administrative professionals

Don’t miss this opportunity to upskill and boost your efficiency with Microsoft and Google Forms! Secure your spot today.


Join us for our wildly successful Tech Hack Series with host Lauren Bradley. She speaks with administrative professionals about her favorite tech tips and tricks to help assistants…
– Embrace tech and not fear it
– Make more money by boosting their skill set
– Impress their team and bosses with their problem-solving skills
– Stay relevant as technology rapidly redefines the way we work

This is a FREE webinar open to all. Please note, our content is tailored for administrative professionals but all are welcome.

Lauren Bradley - Founder of The Officials, Lead Trainer for Executive Assistants, Typing at a Macbook at her desk. Lauren has on a white shirt with blue stripes and has long blond hair cascading over her shoulder.

Meet your host

Lauren Bradley, FoundeR of The Officials + Lead Trainer

Lauren has held every admin and assistant title under the sun including Office Manager, Virtual Assistant, EA to the CEO and private PA to HNWIs. She is a former OfficeNinjas All-Star winner and founder of The Officials. She is passionate about empowering admins and assistants.

Follow her here:

Follow us for more tips!

LinkedIn
Instagram
YouTube
Newsletter
A busy coworking space where assistants are sitting at laptops and working together.

Coworking + Coaching Clinic for Administrative Professionals

Coworking Sessions for Administrative Professionals

February 21 @ 1:00 PM 3:00 PM GMT

Our coworking sessions for assistants give you time, accountability, and now, expert guidance!

Join us for a unique coworking session tailored for administrative professionals. This is your chance to clear your To Do List, work on a passion project, or prep for the coming week. Plus, we’re introducing an invaluable addition: our Coaching Clinic! Get personalized advice on refining your resume during the session.

What to expect

  • Each session we sit together and get stuff done.
  • Dedicated time to work on what’s important to you.
  • New! Coaching Clinic: Get expert advice on how to update your resume, develop your career, and more.
  • Accountability through goal setting.
  • Library Effect that promotes productivity as attendees work on mute to hit their goals.
  • Final check-in to celebrate the success of making progress.

All administrative professionals are welcome to attend

Anyone in the administrative professional community is welcome to attend including executive assistants, administrative assistants, personal assistants, virtual assistants, chiefs of staff, office managers, strategic business partners, receptionists and more.

Please note

Beta Testing > These sessions are a new medium for us so bare with us as we work on the format and experiment with what works best for you. Feedback is welcome.

Not yet a member?
Make It Official.

Did you know that HQ Members get to attend our coworking session for free?

Not only do you get access to these weekly sessions but you also gain access to:

– Helpful templates
– Exclusive events
– Professional development courses
– Our incredible global community

Join Today

HQ Member

HQ members can register via the Officials HQ Community events page.

*Please note this link is for subscribing members only.

Visit the Community

View Organizer Website

To assistants reaching out and touching fingers to show connection. One has colourful tattoos on her arm and fun polka dot nails.

Finding Your Community: Why Engaging with Other Administrative Professionals is a Game Changer

Being an administrative professional can sometimes feel isolating. Even if you work with other assistants, there’s often an unspoken expectation that you must always have everything under control. You’re the go-to problem solver, the steady hand behind the scenes—but who supports you? There can be a stigma around admitting you need help, that you have tough days, or that you’re feeling stuck in your role. The pressure to always be on top of everything can be overwhelming, but here’s the truth: You’re not alone, and you don’t have to do it alone.

The Power of Connection

The antidote to feeling isolated is simple—connect with others who understand your world. If you don’t yet feel comfortable seeking out other administrative professionals within your own company (or if you’re the only one in your office), there are incredible resources available beyond your workplace.

There is an entire community of assistants out there who share your challenges, triumphs, and insider knowledge. Engaging with this larger network can be transformative, giving you access to advice, industry insights, and the camaraderie of people who truly understand your role.

Finding and Building a Community

I know firsthand how valuable community can be. When I moved to New York City for an exciting new job, I quickly realized that despite working in a major business hub, I felt professionally isolated. I had built my career in London, and my network was primarily based there. I remember standing on Madison Avenue, looking up at the towering skyscrapers, and thinking about how many other assistants were working behind those windows—people who shared my experiences and could offer insight, guidance, and friendship.

But I couldn’t find the kind of community I was looking for. I needed something that fit my lifestyle—something flexible, online, and welcoming. I had a baby to get home to after work, so in-person networking wasn’t always an option. When I couldn’t find the kind of supportive, accessible space I needed, I created it. That’s how The Officials was born.

I built this community because I needed it, and over the years, I’ve seen firsthand how impactful it can be to connect with peers. Whether it’s getting advice, learning about trusted suppliers, or simply sharing frustrations and wins, there’s real power in shared knowledge. No one at my company truly understood the nuances of my role, but my fellow assistants did. That’s why The Officials has become my life’s work—because when we come together, we all rise.

The Impact of Community

The validation and comfort that comes from talking to peers is hard to describe until you experience it. When you engage with a supportive group of assistants, the weight of being the office problem-solver feels lighter. You feel invigorated and more excited about your career. Seeing how others navigate challenges or simply getting a recommended vendor from a trusted peer can make all the difference. Your job becomes easier, and your shoulders feel lighter.

You Get What You Put In

One of the most important things I’ve learned is that community engagement is a two-way street. You will get out of it what you put in. The more you contribute, the more you’ll receive in return. Share your experiences, ask questions, offer support—this is how real connections are formed and how you’ll see the greatest benefits from engaging with others.

Where to Find Your People

If you’re ready to start engaging with the administrative professional community, here are some of our favorite places to connect:

  • The Officials HQ Membership – Our membership is built to provide administrative professionals with resources, mentorship, and an active, engaged community that supports and uplifts one another.
  • Industry Facebook Groups – There are now lots of administrative professional groups that exist where assistants share advice and job opportunities. We particularly like The State of The Executive Assistant.
  • LinkedIn – Professional groups dedicated to executive assistants and administrative professionals are great for networking and learning. There are also tons of advocates that are worth following
  • Local and Virtual Meetups – Many organizations host events specifically for administrative professionals. If in-person events don’t work for you, online meetups can be just as valuable. If you are in NYC we highly recommend EAs to the Rescue.
  • YouTube – Many administrative professionals and industry experts share valuable content, from productivity tips to career advice. Following relevant channels can be a great way to learn and stay engaged with the community. One of my all-time favorites on YouTube is Melissa Peoples of Admin Gurus, she offers practical advice from a career admin who is also a Microsoft Specialist.
  • Podcasts – There is invaluable advice that you can gain from listening to podcast hosted by another admin or assistant. Some of our favorites include Have a Seat… with Debra Coleman, The Whole Assistant with Annie Croner, and The Future Focused Admin with Candice Burningham and Jessica McBride. There are also some great podcasts with those who support our industry including Reach by Maven Recruitment and Assistants Together with Henrietta Barker.
  • Newsletters – There are plenty of great e-newsletters out there with helpful tips for admins and assistants. We have our own newsletter at The Officials called The Dossier but we can also recommend The Assist for a wide variety of advice.
  • Local and Virtual Meetups – Attending an admin-centric event can leave you feeling connected, supported and more knowledgeable. Walking into a room surrounded by others that now the highs and lows of this profession is incredibly empowering. My favorite in-person event each year in the UK is the PA Show. I love it so much I am even on the Advisory Board.

    If in-person events don’t work for you, online meetups can be just as valuable. This is why we host monthly online events for our HQ Community members.

Did we miss any groups, advocates, or resources that you think should be on this list? Comment below and let us know.

Ready to Connect?

You don’t have to do this alone. If you’re looking for a place to engage, learn, and grow, we’d love for you to join us at The Officials. Our HQ Membership is designed to give administrative professionals like you the support and tools you need to thrive.

Join us today and become part of a community that for assistants by assistants.


Written by Lauren Bradley, Founder of The Officials

Tech Hack – The VA Attaché: Streamline Your Workflow and Manage Multiple Clients with Ease

Please note this page may contain affiliate links that support us to do what we do best. We only partner with products and services we love. You can read our Affiliate Disclaimer for more information.

March 6 @ 5:00 PM 6:00 PM GMT

Stay Organised, Stay Efficient, Stay in Control

Virtual assistants managing multiple clients, tasks, and deadlines—all while keeping track of meetings, invoices, and essential client details. This session will introduce you to the ultimate VA dashboard, designed to centralise everything in one place so you can work smarter, not harder. 

Discover how to streamline your workflow, organise client information, track finances, and stay on top of your workload with ease. Come along to learn how to take control and transform the way you manage your VA business!

Join us for our wildly successful Tech Hack Series with host Lauren Bradley. She speaks with administrative professionals about her favorite tech tips and tricks to help assistants…
– Embrace tech and not fear it
– Make more money by boosting their skill set
– Impress their team and bosses with their problem-solving skills
– Stay relevant as technology rapidly redefines the way we work

This is a FREE webinar open to all. Please note, our content is tailored for administrative professionals but all are welcome.

Lauren Bradley - Founder of The Officials, Lead Trainer for Executive Assistants, Typing at a Macbook at her desk. Lauren has on a white shirt with blue stripes and has long blond hair cascading over her shoulder.

Meet your host

Lauren Bradley, FoundeR of The Officials + Lead Trainer

Lauren has held every admin and assistant title under the sun including Office Manager, Virtual Assistant, EA to the CEO and private PA to HNWIs. She is a former OfficeNinjas All-Star winner and founder of The Officials. She is passionate about empowering admins and assistants.

Follow her here:

Follow us for more tips!

LinkedIn
Instagram
YouTube
Newsletter
A woman in a yellow sweater at a podium. There are 3 women on the stage at The PA Show speaking on a panel.

Why Attending Industry Events Can Be the Key to Unlocking Your Career Potential as an Administrative Professional

As administrative professionals, we often feel like we’re stuck behind the scenes—providing support, managing schedules, and handling details—but rarely in the spotlight. I used to feel the same way. But attending industry events, especially those dedicated to our profession, changed everything for me.

The First Step Towards Connection

I’ll never forget the first time I attended The PA Show as an assistant. Walking into that space at the ExCeL in London, I felt an overwhelming sense of excitement. There I was, surrounded by hundreds of other assistants, all experiencing the same challenges, triumphs, and pressures I knew so well. But more importantly, it was a space where I could finally connect with others who understood my role.

At the time, I was too shy to network with anyone beyond a few vendors. But just being there was a pivotal moment for me—a reminder that there was an entire community out there who shared the same passion for their work, and that my profession mattered. That event sparked something in me, a desire to do more, learn more, and connect more.

A Bold Moment That Changed My Career

Fast forward to one of my last times attending as a delegate. That year, I made a wild decision. While standing in the middle of the event, feeling that familiar buzz of inspiration, I grabbed my phone and went live on Instagram. In that moment, I proclaimed that by the next year, I would be on stage at the event as a speaker.

It might have seemed like a bold, maybe even crazy statement at the time, especially since I had never spoken to any of the organizers of the event. But here’s the thing: I believed it. I believed that attending these events—and showing up with my authentic self—could propel me toward something bigger.

And the best part? One of the organizers reach out to me, without ever seeing my post. I had just come onto their radar through my advocacy and they invited me to speak the very next year.

From Delegate to Advocate: A Career Transformation

That moment was the launchpad for what became an entirely new chapter of my career. The PA Show—along with the connections I made at that event—gave me the platform to start advocating for assistants in a bigger way. By attending, I didn’t just learn from incredible keynote speakers or discover useful resources; I also put myself in a position to be seen, to build a presence, and to make connections that would eventually lead to speaking engagements, opportunities to train, and the privilege of helping so many assistants take their careers to the next level.

The PA Show didn’t just support me as an assistant—it supported me as an advocate, a trainer, and now as someone who gets to pay it forward by helping others grow in their careers, just like mine grew from attending that event.

Unlocking Your Potential

Now, I make it a point to treat every person I meet at events with the same warmth and openness that I needed when I was just starting out. I know how it feels to walk into a room and feel unsure, nervous, or disconnected. That’s why I make it a priority to create an environment where everyone feels comfortable and confident to connect.

Whether you’re an assistant, EA, PA, or office manager, attending industry events is one of the most powerful ways to unlock your career potential. You get the chance to network with people who share your challenges and aspirations, discover new tools and resources that can help you succeed, and most importantly, put yourself in the position to be seen and heard by those who can help you take your career to the next level.

Just like it did for me, an industry event could be the first step in a journey that transforms your career. So, take the leap—attend an event, make that bold post, step into the spotlight, and see where it takes you.

Ready to Take Your Career to the Next Level?

If you’re ready to experience the power of industry events for yourself, don’t wait! Whether you’re looking for inspiration, career advancement, or just a chance to connect with others, attending these events is the first step toward unlocking your true potential.

Learn more and sign up for the next PA Show on 26 and 27 February 2025 and get ready to open the door to new opportunities, just like I did. And check out our events page for more ways to connect.

Neon beams in the background with the words "The Officials. Tech Hack". This is a promo image for an event series on technology for assistants.

Tech Hack – From Overload to Understanding: NotebookLM for Busy Assistants

Neon beams in the background with the words "The Officials. Tech Hack". This is a promo image for an event series on technology for assistants.

January 23 @ 5:00 PM 6:00 PM GMT

Feeling overwhelmed by endless notes and too much information? It’s time to turn chaos into clarity! Join us for our popular Tech Hack session where we’ll dive into NotebookLM, the AI-powered tool designed to help you find, digest, and understand the information that matters most.

In this session, Lauren will demonstrate how NotebookLM, powered by Gemini 1.5, can make your notes more digestible. Whether you’re juggling meeting minutes, brainstorming sessions, or important project details, this tool is your secret weapon for simplifying complex information and turning it into actionable insights.

Key Takeaways:

  • Streamline Your Notes: Learn how NotebookLM’s AI can search key details and summarize what’s important.
  • Real-Time Demo: See NotebookLM in action and learn how to integrate it into your workflow.

This session is perfect for administrative professionals and executive assistants ready to take control of their notes and elevate their productivity.

Register now to discover how NotebookLM can help you move from information overload to actionable understanding!

Join us for our wildly successful Tech Hack Series with host Lauren Bradley. She speaks with administrative professionals about her favorite tech tips and tricks to help assistants…
– Embrace tech and not fear it
– Make more money by boosting their skill set
– Impress their team and bosses with their problem-solving skills
– Stay relevant as technology rapidly redefines the way we work

This is a FREE webinar open to all. Please note, our content is tailored for administrative professionals but all are welcome.

Lauren Bradley - Founder of The Officials, Lead Trainer for Executive Assistants, Typing at a Macbook at her desk. Lauren has on a white shirt with blue stripes and has long blond hair cascading over her shoulder.

Meet your host

Lauren Bradley, FoundeR of The Officials + Lead Trainer

Lauren has held every admin and assistant title under the sun including Office Manager, Virtual Assistant, EA to the CEO and private PA to HNWIs. She is a former OfficeNinjas All-Star winner and founder of The Officials. She is passionate about empowering admins and assistants.

Follow her here:

Follow us for more tips!

LinkedIn
Instagram
YouTube
Newsletter
Neon beams in the background with the words "The Officials. Tech Hack". This is a promo image for an event series on technology for assistants.

Tech Hack – Streamline Your SOPs: Trainual for Assistants and Teams

Neon beams in the background with the words "The Officials. Tech Hack". This is a promo image for an event series on technology for assistants.

Please note this page may contain affiliate links that support us to do what we do best. We only partner with products and services we love. You can read our Affiliate Disclaimer for more information.

February 6 @ 5:00 PM 6:00 PM GMT

Are you ready to streamline your team’s onboarding, training, and workflows? Join us for this Tech Hack session featuring Trainual, the ultimate tool for organizing and documenting your business processes—all in one place. Perfect for administrative professionals and executive assistants, this session will show you how to make your team’s processes crystal clear and easy to follow.

In this hands-on workshop, Lauren will demonstrate how Trainual can help you:

  • Create a central hub for team knowledge and procedures.
  • Onboard new team members quickly and consistently.
  • Maintain process clarity, even in fast-paced environments.

Whether you’re managing employee training or creating SOPs, Trainual ensures everyone stays on the same page. Say goodbye to scattered documents and hello to streamlined workflows!

Key Takeaways:

  • Centralized Knowledge: Learn how to build and maintain a living, searchable library for your team.
  • Effortless Training: See how Trainual can automate onboarding and make training consistent and effective.
  • Live Demo: Watch a step-by-step guide to creating a process that saves you time and effort.
  • Interactive Q&A: Get your questions answered and discover tips for integrating Trainual into your workflow.

This session is perfect for anyone looking to simplify team management and enhance organizational efficiency.

Register now to see how Trainual can transform the way you manage and document processes!

Join us for our wildly successful Tech Hack Series with host Lauren Bradley. She speaks with administrative professionals about her favorite tech tips and tricks to help assistants…
– Embrace tech and not fear it
– Make more money by boosting their skill set
– Impress their team and bosses with their problem-solving skills
– Stay relevant as technology rapidly redefines the way we work

This is a FREE webinar open to all. Please note, our content is tailored for administrative professionals but all are welcome.

Lauren Bradley - Founder of The Officials, Lead Trainer for Executive Assistants, Typing at a Macbook at her desk. Lauren has on a white shirt with blue stripes and has long blond hair cascading over her shoulder.

Meet your host

Lauren Bradley, FoundeR of The Officials + Lead Trainer

Lauren has held every admin and assistant title under the sun including Office Manager, Virtual Assistant, EA to the CEO and private PA to HNWIs. She is a former OfficeNinjas All-Star winner and founder of The Officials. She is passionate about empowering admins and assistants.

Follow her here:

Follow us for more tips!

LinkedIn
Instagram
YouTube
Newsletter
Female assistants speaking in a meeting to her female boss. She has curly hair, blue sweater, and is holding a clip board.

Reframe, Reflect, Renegotiate: How to Master Performance Reviews

Performance reviews are often viewed with a mix of anxiety and dread, especially for assistants juggling year-end deadlines and the pressure of self-evaluation. But what if you shifted your perspective? Instead of seeing a performance review as a test, treat it as a strategic opportunity to showcase your contributions, align with your manager’s goals, and advocate for your future.

The key lies in three steps: Reframe, Reflect, and Renegotiate. By adopting this approach, you can turn performance reviews into a moment of empowerment and professional growth.

Step 1: Reframe – Viewing Yourself as a Consultant

To take control of performance reviews, start by reframing your mindset. Instead of thinking of yourself as an employee being evaluated, see yourself as a consultant or the founder of a startup. Your employer isn’t just your boss—they’re your client, and your job is to provide services that help them succeed.

This shift helps you:

  • Focus on Value: Frame your contributions in terms of the impact they’ve had on your manager or organization.
  • Stay Objective: Detach from emotions or insecurities and approach the review with the professionalism of a business check-in.
  • Advocate for Yourself: Remember, no successful consultant offers extra services without fair compensation—why should you?

Example:
Instead of saying, “I handled scheduling,” highlight your value: “I managed a complex calendar, ensuring my manager had adequate preparation time, which led to a 30% reduction in meeting conflicts.”

Step 2: Reflect – Showcasing Services Rendered

Reflection is critical to a successful review. This is your chance to showcase the services you’ve provided and the value you’ve delivered over the year. Take stock of your accomplishments, connect them to organizational goals, and quantify your impact wherever possible.

How to Reflect Effectively:

  1. Review Your Goals: Look back at the targets from your last review. What have you achieved? Where did you exceed expectations?
  2. Highlight Wins: Use specific examples to illustrate your contributions. Focus on outcomes rather than just tasks.
    • Task-Oriented Statement: “I organized team events.”
    • Outcome-Oriented Statement: “I organized team events that improved engagement scores by 15%.”
  3. Acknowledge Challenges: If you fell short in some areas, don’t shy away. Instead, demonstrate how you addressed those challenges or what you learned from them.

Pro Tip:
Keep a running “achievement tracker” throughout the year. Jotting down wins, feedback, and milestones as they happen will make this step far less daunting.

Step 3: Renegotiate – Advocating for Your Future

The final and most empowering step is renegotiation. Just as a consultant would revisit a contract after delivering value, use your performance review to discuss adjustments to your role, compensation, or opportunities for growth.

How to Approach Renegotiation:

  • Present Your Case: Summarize your accomplishments and how they’ve benefited the organization. Be clear about the value you’ve brought to the table.
  • Propose Solutions: Identify additional services or responsibilities you could take on, but tie them to appropriate adjustments in pay, title, or resources.
    For example: “I’ve noticed a gap in onboarding efficiency. I’d like to take ownership of improving the process, but I’d also like to discuss how my compensation can reflect this expanded role.”
  • Be Specific About Your Ask: Whether you’re requesting a raise, new title, or professional development opportunities, be direct and confident.

Renegotiation Doesn’t Mean Conflict:
Approach this conversation as a partnership adjustment, not a demand. Frame it as ensuring mutual success: “To continue delivering value at this level, I’d like to revisit my compensation and role expectations.”

Bringing It All Together

By reframing your mindset, reflecting on your contributions, and renegotiating your terms, you can turn performance reviews into a powerful tool for growth. This approach not only helps you showcase your value but also sets a tone of professionalism and confidence that will resonate with your employer.

Remember:
You’re not just an assistant—you’re a strategic partner, delivering essential services that keep the organization moving forward. Own your contributions, advocate for your worth, and use this opportunity to build a stronger, more rewarding professional relationship.


Ready to Take Your Performance Review to the Next Level?
Join us for our upcoming workshop, Strategic Performance Review Preparation: Your Blueprint for Structured Self-Advocacy. This live, interactive session is designed specifically for assistants like you. Learn how to highlight your accomplishments, structure your self-evaluation effectively, and confidently advocate for your worth. Don’t miss this opportunity to gain actionable strategies and practical tools to shine during review season. Register here to secure your spot!