Smiling female assistant networking at PA Show event

PA Show 2026: A Sneak Peek at the Admin Event of the Year

Smiling female assistant networking at PA Show event

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January 27 @ 2:00 PM 3:00 PM GMT

Curious about The PA Show Spring 2026?

Gain a sneak peek into what makes The PA Show the standout event for admins and assistants year after year. Join previous attendees, speakers, and organisers as they share insider perspectives on this years trends, what to expect, must-visit hot spots, and more. 

From discovering new ideas and tech to making meaningful connections, this session is designed to help you feel prepared, confident, and genuinely excited. Whether it’s your first PA Show or one you return to every year, you’ll come away knowing how to make the most of the experience.

Please note the PA Show is a London-based in-person training and exhibition show for administrative professionals.

👉 Must register via this link

Panel

PA Show Speakers

Claudine Martin
Claudine is a highly skilled Senior Executive Assistant, currently supporting the Head of BNY Pershing EMEA. With a distinguished career spanning nearly 17 years in the British Army, Claudine retired in 2023 at the rank of Staff Sergeant, bringing a wealth of experience in high-pressure environments and strategic operations to her current role. Her dedication and professionalism were recognised when she was awarded PA of the Year in 2019 by PA Life. An advocate for the Executive Assistant profession, Claudine is also a sought-after public speaker. She regularly shares her insights at industry events, including the PA Show, and serves as an advisory board member, contributing to the ongoing development and recognition of the profession.

Winnie King
EA at Mace Group
Winnie has over 20 years experience as a career Assistant. She supported the first appointed Director General of the House of Commons in 2016 and founded the first Parliamentary Administrative Support Network. Winnie now works for Mace Group supporting the Project Director and team on the HS2 Euston Station Project. Continuing her passion for networks and diversity and inclusion, Winnie is Co-Chair of the Pride at Mace Employee Resource Group and Committee member of Mace’s PA Hub.

Sarah Howson
Sarah is a PA/EA professional with over twenty years of C Suite level experience. Sarah founded what is now Strategic PA Network back in 2015. She is a Business Support profession ambassador and is hugely passionate about the role of the PA and EA. She’s created a vibrant, exciting network and in just a couple of years the network has gone from its infancy to being nominated for the Manchester PA Awards as ‘best external network’.

Former PA Show Attendees

Phyllida Casey
First time attendee to the PA Show last year.
Executive Assistant to the C-Suite at Securys | Strategic & Operational Partner | Empowering Leadership Focus, Driving Execution & Effective Communication

Susanna Monteiro
Regularly returning attendee and PA Show panelist
Strategic Executive Assistant l Award Winning EA l Mentor I Life Long Learner

Event Organisers

Max Agostini
Massimo Agostini is the Chief Communications Officer at Mash Media, working across content, community, and commercial strategy for our PA Show portfolio. He plays a key role in shaping the event, ensuring it delivers real, practical value for PAs, EAs and business support professionals. With a sharp focus on insight-led content, meaningful networking and supplier engagement, Massimo helps connect attendees with the ideas, tools and partners they actually need in their roles. The PA Show is designed to help you learn, benchmark, build confidence, and leave better equipped to succeed.

View Organizer Website

Blue piggy bank wearing glasses looking at a calculator, symbolizing financial planning and clarity.

HQ Learning Live: Career Clarity, Financial Security – A Planning Workshop for Admins

Blue piggy bank wearing glasses looking at a calculator, symbolizing financial planning and clarity.

Please note this page may contain affiliate links that support us to do what we do best. We only partner with products and services we love. You can read our Affiliate Disclaimer for more information.

January 20 @ 4:00 PM 5:00 PM GMT

Take control of your career and your paycheck.

Make Financially Smart Career Moves

This session was born from real conversations in our weekly Mentorship calls, where Officials discussed their career moves and feeling a lack of control when it comes to compensation.

In a profession built on helping others succeed, it’s easy to forget to advocate for your own needs. Especially when it comes to money.

In our experience, most admin professionals don’t plan their careers with their personal financial goals in mind. They jump into roles hoping for decent pay, sometimes avoiding negotiation to seem “easy to work with,” and silently wish each review will bring the raise they deserve.

Sadly, many were not taught any differently. We think it’s time to flip that narrative and help you design the career and life you desire and deserve.

In this workshop, we’ll help you start to reverse engineer your career by first looking at what you need to be safe and content in your life and your financial needs. You’ll walk away with a personalized cheatsheet you can use during job searches, interviews, and performance reviews to stay grounded in what you need and not just what a role is offering.

What to Expect

  • A safe space to work collectively with your peers on exploring your financial needs
  • Real talk about why admins, especially women, often under-plan financially
  • Language and tools to advocate for the pay you deserve
  • No judgment, no jargon, just real support from someone who gets it

Why This Matters (Especially for Admins)

In a female-led industry, financial security is a huge issue. More than 1 in 3 women in the UK face poverty in retirement1, driven by career breaks and underpaid roles. In the U.S., research suggests that women have approximately 30 percent lower income in retirement than men2.

This isn’t just about confidence. It’s about long-term security.

Support roles are overwhelmingly held by women and that means we need financial frameworks built for our realities. This workshop gives you just that.

Who Should Attend?

This workshop is for:

  • Administrative professionals who are tired of feeling out of control of their finances
  • Executive assistants who want more than just praise, they want fair pay
  • Office managers who keep the business running but feel stuck in underpaid roles
  • Support staff who’ve avoided negotiating because “just getting the job” felt like enough
  • Virtual assistants who want to set rates based on real-life needs, not guesswork
  • Anyone in a support role ready to make empowered, financially grounded career decisions

🎟 Grab Your Spot

Let’s work together to build a future where admin professionals feel confident, empowered, and in control of their careers and finances.

The Officials HQ Online Training and Community Platform displayed on a laptop

HQ Members

Yay! We are so excited you want to join us.

Register inside HQ
Make sure you RSVP for this event via the Events page inside of HQ so we know you are coming.

Reminder
You can also add a reminder to your calendar.

The Officials HQ Online Training and Community Platform displayed on a laptop

Not a member?

Join the Explorer Plan to Access Exclusive Free Events!

To attend our free events, sign up for the freemium plan and enjoy these benefits:

  • Access to Free Events: Attend exclusive, free events open only to Explorer members.
  • Stay Informed: announcements and news about upcoming events and community updates.
  • Public Event Invitations: Get early access to public events available to the broader network.

Join us for our wildly successful Tech Hack Series with host Lauren Bradley. She speaks with administrative professionals about her favorite tech tips and tricks to help assistants…
– Embrace tech and not fear it
– Make more money by boosting their skill set
– Impress their team and bosses with their problem-solving skills
– Stay relevant as technology rapidly redefines the way we work

This is a FREE webinar open to all. Please note, our content is tailored for administrative professionals but all are welcome.

Lauren Bradley - Founder of The Officials, Lead Trainer for Executive Assistants, Typing at a Macbook at her desk. Lauren has on a white shirt with blue stripes and has long blond hair cascading over her shoulder.

Meet your host

Lauren Bradley, FoundeR of The Officials + Lead Trainer

Lauren has held every admin and assistant title under the sun including Office Manager, Virtual Assistant, EA to the CEO and private PA to HNWIs. She is a former OfficeNinjas All-Star winner and founder of The Officials. She is passionate about empowering admins and assistants.

Follow her here:

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An assistant in a pink button up shirt. Holding her black rimmed glasses, a pink coffee cup, and her notebook.

The Invisible Work of Pink-Collar Roles: Recognizing the Mental Load of Administrative Professionals

When we think about career classifications, the terms “white-collar” and “blue-collar” are often the first to come to mind. However, there is another crucial category that plays a fundamental role in the workforce—pink-collar jobs. These roles, historically associated with administrative work, caregiving, and service-oriented professions, have been instrumental in shaping industries and businesses worldwide. Among the most essential of these are administrative professionals, the backbone of organizational efficiency and success.

The Invisible Work and Mental Load of Administrative Professionals

Administrative professionals—including executive assistants, office managers, receptionists, and coordinators—take on an immense mental load that often goes unnoticed. Their responsibilities extend beyond logistical tasks; they manage the emotional and operational well-being of their teams, anticipate needs before they arise, and ensure seamless workflows. This unseen labor—the scheduling, the crisis aversion, the remembering of countless details—keeps businesses running smoothly but is rarely acknowledged in workplace meritocracies.

What Are Pink-Collar Roles?

The term “pink-collar” first appeared in the 1960s1 to describe service-based professions traditionally dominated by women. These jobs often emphasize soft skills such as communication, organization, and relationship management, which are critical to maintaining a well-functioning workplace. Unlike blue-collar jobs (typically manual labor) or white-collar jobs (corporate or managerial roles), pink-collar work often sits at the intersection of operational and interpersonal responsibilities.

The Overlooked Role in Workforce Meritocracies

Despite their significant contributions, administrative professionals are frequently overlooked in merit-based systems that reward quantifiable achievements over unseen, service-oriented work. Many workplaces prioritize revenue-generating roles, leaving administrative professionals without the recognition or career advancement they deserve. Their work is assumed rather than acknowledged, expected rather than rewarded.

In reality, these professionals are essential to business operations, serving as gatekeepers, facilitators, and problem-solvers who ensure that organizations function efficiently. Their ability to multitask, anticipate challenges, and maintain team cohesion is a skill set that should be valued as highly as any other professional expertise.

The Evolution of Pink-Collar Roles

Over the years, pink-collar jobs have evolved to require a diverse and highly specialized skill set. Administrative professionals are no longer just handling clerical tasks; they are leveraging technology, managing high-level projects, and acting as strategic business partners. The digital era has transformed the role, with assistants now mastering tools like CRM systems, project management software, and data analytics platforms.

Why Pink-Collar Work Deserves More Recognition

  1. Essential to Business Success: Without administrative professionals, many organizations would struggle to maintain order, efficiency, and communication.
  2. High Cognitive Load: The ability to balance multiple tasks, anticipate needs, and manage interpersonal dynamics requires immense mental energy.
  3. Undervalued in Traditional Meritocracies: Administrative work is often perceived as “supportive” rather than strategic, leading to fewer opportunities for recognition and career growth.
  4. Career Growth Opportunities: With advancements in automation and digitalization, administrative professionals are taking on more dynamic, leadership-driven responsibilities.
  5. A Changing Perception: More businesses are recognizing the strategic importance of pink-collar roles, leading to greater professional development and career advancement opportunities.

How to Overcome Being Overlooked: The Power of Mentorship

One of the most effective ways to break through the invisibility of pink-collar roles is mentorship. Having a mentor who understands the unique challenges of administrative work can provide guidance, career development strategies, and advocacy in the workplace. Mentorship helps professionals:

  • Gain confidence in asserting their value.
  • Develop leadership and strategic skills.
  • Navigate workplace challenges and advocate for their contributions.
  • Build a network that recognizes and appreciates their expertise.

Final Thoughts

Administrative professionals are the unsung heroes of the modern workplace. Their invisible work, mental load, and problem-solving abilities are crucial to organizational success, yet they often remain unrecognized in workplace meritocracies. By acknowledging their contributions, advocating for their professional growth, and fostering mentorship opportunities, we can ensure that pink-collar professionals receive the respect, resources, and opportunities they truly deserve.

If you’re ready to overcome being overlooked, seek out a mentor who can guide and champion your professional journey. The more we support and elevate administrative professionals, the more we create workplaces that truly value the critical work they do.

A busy coworking space where assistants are sitting at laptops and working together.

Coworking Sessions for Administrative Professionals: What You Need to Know

As an administrative professional, you have a lot on your plate. From managing calendars to answering emails, your days can be filled with a never-ending list of tasks. That’s why we’ve created a coworking session just for you. Join us every Friday for dedicated time to work on what’s important to you, accountability through goal setting, and a wellness break to refresh and promote focus. Plus, the “library effect” that promotes productivity as attendees work on mute to hit their goals.

What to Expect from Our Coworking Session

The Library Effect

At our coworking session, we’ll start with a quick introduction and goal-setting for the session. Then, we’ll get to work. For the majority of the session, we’ll be on mute to create a “library effect” that promotes productivity. However, we’ll have time to chat in the last 5 minutes to celebrate progress and connect with other administrative professionals.

Set Your Own Agenda

You tell us what you want to work on and it goes on the board. Whether it’s clearing your to-do list, working on a passion project, or prepping for the coming week, this is your time to focus on what matters most.

Time Management and Goal-Setting

We’ll set a timer and check in halfway through to ensure you’re on track to meet your goals. Our coworking session is all about accountability, so we encourage you to set realistic goals for the session and strive to meet them.

Who Can Attend Our Coworking Session

All Administrative Professionals Welcome

Anyone in the administrative professional community is welcome to attend our coworking session. This includes executive assistants, administrative assistants, personal assistants, virtual assistants, chiefs of staff, office managers, strategic business partners, receptionists, and more.

What Should You Work on During Our Coworking Session

Anything You Want

Our coworking session is the perfect time to tidy up any hanging items for the week, work on a passion or pesky project, prep for the coming week, and more. It’s up to you to decide what to work on during the session.

You won’t believe how much you’ll get done!

Join us for our
Friday Coworking

Join us for a coworking session for administrative professionals to help you clear your To Do List, work on a passion project, or prep for the coming week.

The image is of a coworking space with assistants working on laptops at long wooden tables.