Building a Strong Relationship with Your Principal

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Building a Strong Relationship with your Principal

Achieve true collaboration through mutual respect and vision

Ursula Kohler
Founder and Managing Director at Capital EA

You could be the most talented and committed assistant in the world but still be left feeling impotent and unfulfilled in your role due to a lack of connection with the principal (aka executive, manager).

Imagine building a solid foundation of respect, trust and affinity with them. How would it feel to know that your principal not only cares about your opinion but trusts you with key decision making? Without this, no role can truly be 100% fulfilling. So how do you build that strong relationship?

We collaborated with Ursula Kohler of Capital EA to bring you this course that will walk you through the steps of forging a healthy and respectful relationship with your principal. Ursula’s impressive experience gives her a unique vantage point of what it is like to be the assistant and the business leader, as the founder of Capital EA.

This course is for you if you…

  • Have struggled to capture high trust, regard and connection with your principal
  • Are ready to make the step up to a senior assistant position and need to know which skills to hone
  • Want to know the unique pressures, needs and requirements of today’s business leaders
  • Are looking for ways to improve your emotional intelligence to be the support your principal truly needs through a mutually beneficial partnership

The Results

  • Gain clarity with your principal to avoid ambiguity
  • Align your responsibilities to the goals and targets of the principal and company in order to articulate your value to the growth of the company
  • Recognize and cultivate your own Intellectual Property
  • Interview and research the principal to build a better understanding of their footprint
  • Future planning for success through time management, focus and support
  • Understand how to create and value your personal goals and how they contribute to your success as a senior level assistant

Your Instructor


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I have new found confidence in what I do and how to really connect with my principal – it’s so much more about the past in order to understand the future!

Magnificent Official
Magnificent Official

I found this course incredibly insightful. I have worked with my current exec for just under a year but am constantly looking for new ways to improve our relationship, especially whilst we work from home. I have so many new ideas now!

Fabulous Official
Fabulous Official

For me, this was a great course of reminders of how to continue to build a relationship with my Executive, with several “lightbulb” moments. I loved those. One was I am a “consultant” or an “advisor”. I need to really think of myself this was. I need to think more like an entrepreneur – a word I would never use to describe myself, until now (yet still with a bit of Imposter Syndrome). Another was simply asking myself “what does a successful year look like?” That’s excellent, big picture, strategic thinking. I get so consumed with details and tasks, that I do not take the time to think strategically. This course certainly emphasizes that. Ursula is so warm and inviting as a facilitator. I loved the webinar that was included. Great job Ursula! And, thank you for the quote of “Rule your mind, or it will rule you.” This is so very true!

Rebecca S
Rebecca S
Ursula Kohler

Ursula Kohler

Founder and Director
Capital EA

With over 25 years’ experience as an EA/PA, Ursula has worked with and supported some of Australia’s most recognised and rewarded individuals. She founded Capital EA in 2014, a company that flies the banner for all EAs and is one of its kind in Australia. Ursula has a Diploma of Business Management, was one of five finalists in the 2019 Canberra Women in Business – Business Woman of the Year category. She has lived on the Sunshine Coast and prefers Canberra, is married with one daughter, two mini dachshunds and a British short-haired cat!

She is an incredible advocate for admins and assistants around the world and we are proud to call her an Official as well.